The TCIPO Logo
The Tagum City Investment Promotion Office Logo has two parts: the directional icon and the office brand text.
The directional icon is composed of three vectors/arrows pointing upward and leaning forward symbolizing the city’s impeccable growth to its pinnacle and its constant advancement to its successes.
The brand text states the office name, Tagum City Investment Promotion Office, wherein the “V” in the word “investment” is replaced by an inward vector which is a symbol of invitation for people to invest “IN” Tagum. Furthermore, with the additional washed out inward vector in the background of the text, letter “V” is highlighted to imbue “victory” in parallel with the idea of our City’s signature, “Tagumpay Tagum”.
The design is presented with a corporate, sleek and stylish theme for elegance to symbolize dependability, security, integrity, smartness and efficiency – values that are not only good to look at in a logo but are also essentials that investors can look forward to when planning to invest in Tagum.
The color template of the logo is green. This represents the identity of Tagum. Moreover, this hue symbolizes reliability.
All in all, the upshot of this logo set is to represent the Tagum City Investment Promotion Office and the city ultimately, as a reliable, potent and victorious gateway for great possibilities.
Design by:
Arthur C. Tubillara
Concept by:
The inTAGUM Awareness Logo
The “in Tagum” investment promotion awareness logo consists of two parts: the “in TAGUM” text with its exposition and the multi-colored vectors (arrows) pointing to the word Tagum.
The “in TAGUM” text is themed green in line with the identity of Tagum. This color also represents freshness of living and abundance of resources which is evident in our city. The term “in TAGUM” is literally translated into Cebuano as “(diri) sa Tagum” which serves to simply point towards Tagum. Besides that, the word “in” is also set here as a shortcut for “INVEST”, which gives us the term “invest TAGUM” practically meaning “invest in Tagum”, implying our apparent invitation. A “backronym” has also been given to “TAGUM” – Triumph, Advance, Grow, Uplift, Maximize; which are all words of achievement describing the surest possibilities one can do when investing in Tagum. Completing its essence, “in TAGUM” ultimately expresses what investors can do and accomplish in Tagum City: Invest, Triumph, Advance, Grow, Uplift, & Maximize.
The vectors symbolize the direction of our city to success. Their deviant shape advocates innovation and openness to positive change. These arrows pointing to “TAGUM” further characterize our invitation for investors to do their business in the city. They are, in addition, strategically colored, not only to express the city’s vibrancy, but to express diversity in business genres as well. The shades used are representatives of wider ranges of color palettes. Starting from the bottom is the carrier of the Violet family, then Blue, Yellow, Yellow-orange, Red-orange, and then Maroon. Surely, anyone can identify interest with at least one of these common hues. This means that Tagum City is open to all kinds of businesses.
The general impression is aimed towards elegance – a value that imbues orderliness, smartness and efficiency; bringing out the strength of simplicity and addressing a number of very important values that investors would like to see when venturing in a city.
Overall, the “in Tagum” investment promotion awareness logo, embodied by its hearty content and swathed by its meaningful, sleek and stylish, effervescent design not only presents Tagum, with its investment opportunities, as a timely, suitable and well-founded site for victorious, prosperous, booming and flourishing business ventures, but also serves, in the bigger picture, as an invitation and motivation for people to invest, triumph, advance, grow, uplift and maximize because these things are, in the broad spectrum, great endeavors in life, but definitely and most especially when “in TAGUM”.
Concept & Design by:
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